“You never get a second chance to make a first impression”
Let this quote be your guiding light as you create your profile page on coldwellbanker.com. Remember, now more than ever, people head to the internet first to check out who they will work with.
Here are seven tips on creating a great profile page:
- Check your grammar! A profile page with poor grammar or unprofessional writing style can be a major turn off for prospects. Triple check your spelling, punctuation and capitalization. Phrases and sentences in all caps may grab attention in a newspaper ad but can look unprofessional in a profile page (Google Ads forbids all caps in ads on their network largely for this reason).
- Write using an active voice. Sentences written in the active voice carry more energy and directness than those using passive voice. They also tend to be less wordy, and brevity can be a virtue on the web. Take this opportunity to show your prospective clients you are a person of action! Example: I am a strong and effective negotiator instead of having a bullet with strong negotiator.
- Interview yourself! What questions do prospective clients often ask you? Take a few of the most popular questions which most likely include “Why did you get into real estate” and “How do you support your buyers and sellers” and really put time into writing thoughtful answers. These questions help set Coldwell Banker agents apart and give more “body” to your profile.
- Align with the Value of a Home campaign. One of the greatest rewards of being an agent is having the ability to help buyers to achieve their dream of home ownership. We all know this is an emotional process and it is something that many agents forget to include in their profile. Share your experiences! Write a short narrative on your first sale and how it felt emotionally. Give an example of really helping someone accomplish the dream of home ownership. You can also include your feelings on why home ownership is so important and what you feel makes a house a home.
- Select a great photo. If you’ve significantly updated your hair or clothing style, it’s time for a new photo! The photograph should be a professional headshot or something similar. We also recommend that you choose a color photo rather than one that is black and white. Why you may ask? We feel it looks better on the site! Especially for Previews, where color is really integral to the site. In our opinion full color looks more modern and often makes the person seem more approachable.
- Spruce up your About Me section. Start with including your hobbies and how you spend spare time so that you demonstrate who you are outside of work. After that branch out to explaining how you support your local community and what makes living in your town/area so special. This is the time for you to demonstrate that you are an expert in your community. Include your favorite local hangouts or groups that you are part of.
- Sell yourself. Put yourself in a prospective clients mind. What would you want from the person that will potentially walk you through one of the most important and emotional decisions you will make during your life? Explain what sets you apart from other agents. This may include your history as an agent, experience and qualifications. Try to avoid listing statistics and certifications and instead working them into a descriptive paragraph.